From urban illusion to international museums, the portrait of an artist who unsettles reality
Globally followed magician, Julien Magic has crossed a decisive threshold: contemporary art.
Blending urban illusion, radical installations, and political surrealism, the Franco-Swedish artist transforms magic into a fully-fledged visual language. This is the portrait of a creator who makes reality waver in order to question it.
When illusion becomes a tool for thought
When a magician enters the field of contemporary art, one might expect a simple transfer of spectacle. With Julien Magic, the opposite occurs.
Illusion ceases to be an effect and becomes a conceptual instrument.
Based between the French Riviera and Stockholm, the artist spent more than thirty years performing on stages around the world, from Hollywood to Shanghai. From the outset, however, he distanced himself from traditional magic, favoring silence over technical display and unsettling images over demonstrative tricks.
His viral videos—a headless man in the subway, a reader seated in midair, a body drifting through the city as if detached from itself—already revealed a singular visual grammar. Through these images, Julien Magic explores our capacity for wonder, but also our collective blind spots.
The artistic shift: from the street to the museum
The decisive turning point came when Moderna Museet, one of Europe’s leading contemporary art institutions, invited Julien Magic to produce an installation as part of its exploration of performative and conceptual practices.
He responded with a radical gesture:
sleeping in suspension, his head resting on a Kalashnikov.
The image is both brutal and fragile. It confronts violence with surrender, innocence with war, intimacy with politics. The aesthetic shock was immediate. Audiences gathered. Cameras followed.
At that moment, the artist understood that illusion—stripped of spectacle—could become a critical tool, capable of revealing the anxieties and contradictions of our time.
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A surrealism rooted in reality
In his drawings, early sculptures, and installations, Julien Magic develops a visual language deeply anchored in contemporary art: anonymous bodies, diverted objects, impossible situations.
Yet his surrealism is not dreamlike.
It is social and political.
He addresses climate crisis, systemic violence, and the manipulation of images. His work does not aim to deceive the viewer, but to reveal. As he states:
“Illusion is not a lie. It is a way of showing what reality prefers to hide.”
An artist of the present moment
What defines Julien Magic is his ability to move freely between worlds that seem fundamentally opposed.
- In the streets, he confronts illusion with raw everyday life, anchoring his gestures in the unpredictability of passersby.
- On stage, he deepens his exploration of the body and the gaze, détourning the codes of performance.
- On social media, where he reaches more than 19 million followers, he turns platforms into real-time laboratories of perception.
- In museums, his work gains conceptual density, asserting illusion as both a poetic and critical medium.
He belongs to a generation of artists for whom digital platforms are not a threat to artistic legitimacy, but a natural extension of vision and practice.
Toward a new chapter
His upcoming works—currently in preparation for international institutions—extend more than a decade of previously unseen sketches. They reveal an artist in full transformation, driven by a renewed urgency:
to turn wonder into a form of engagement.
Julien Magic no longer simply creates illusion.
He creates meaning.
And that may be his truest form of magic.
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FAQ
Julien Magic is a Franco-Swedish contemporary artist known for transforming magic and illusion into a critical visual language. After more than thirty years on international stages, he now develops installations, performances, and artworks within the field of contemporary art.
Is Julien Magic a magician or a contemporary artist?
He is both. Julien Magic uses the tools of magic—illusion, disappearance, visual disruption—not for entertainment, but as conceptual instruments. His practice is firmly rooted in contemporary art, where illusion becomes a way to question perception, power, and reality.
What makes Julien Magic different from traditional magicians?
Unlike traditional magicians, Julien Magic avoids spectacle and technical demonstration. He favors:
– silence over explanation,
– unsettling images over virtuosity,
– reflection over surprise.
His work aligns more closely with performance art and conceptual practices than with classical magic.
What is urban illusion in Julien Magic’s work?
Urban illusion refers to interventions staged in public spaces—streets, subways, cityscapes—where illusion collides with everyday reality. These works confront passersby directly, turning the city into both stage and subject.
Has Julien Magic exhibited in museums?
Yes. A key turning point came when the Moderna Museet invited him to create an installation as part of its contemporary performance program. This marked his formal entry into the institutional art world.
What themes does Julien Magic explore?
His work addresses major contemporary issues, including:
– perception and the manipulation of images,
– social and political violence,
– climate anxiety,
– the limits of visibility and representation.
Illusion is used not to deceive, but to reveal hidden tensions.
Is his work connected to surrealism?
Yes, but to a realist, social form of surrealism. His works present impossible situations grounded in everyday life, producing discomfort rather than dreamlike escape.
What role do social media play in his practice?
Social media function as experimental platforms. With more than 19 million followers worldwide, Julien Magic observes how images circulate, are interpreted, and lose or gain meaning—making digital space an extension of his artistic research.
Where can Julien Magic’s work be seen today?
His work exists across multiple contexts:
– public space,
– live performance,
– digital platforms,
– and contemporary art institutions.
New projects and exhibitions are currently in development internationally.
Why is Julien Magic considered a contemporary artist?
Because his practice goes beyond illusion as spectacle. He uses illusion to produce meaning, challenge perception, and engage critically with the present moment—placing his work squarely within contemporary art discourse.